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Importance of fresh and updated content online.
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Continuous upgradation of online content with time is an essential activity, which denotes progress. Fresh content is a source of new information and facts. Thus the online community is looking forward towards something which keeps up with time and provides them real time updates. This fact was the main reason behind the Google Panda update, which broke havoc on bad quality content presenting web pages and soon those sites went out of site. However, the aim was not to remove those websites permanently from the search results. Therefore, their page ranks were restored as soon as they updated their content.
Google Panda Update
: "Web pages with low grade content will be downgraded in the Google search results. However, if the affected web page gets a fresh content, its rank will be restored eventually."
: "Web pages with low grade content will be downgraded in the Google search results. However, if the affected web page gets a fresh content, its rank will be restored eventually." Note: Low grade content refers to outdated, spam, or irrelevant content.
At this point, there are two questions, whose answers have been highly debated across various web platforms:
Q1. If the facts about a site remain the same, then is it correct to rephrase the content for the sake of Google
rank?
Q2. Should Google pay for the financial losses, incurred by the small players due to this update?
Categories: Online Content