" />

Web Content Center

The one point stop for all your quality content needs.


Importance of fresh and updated content online.

Posted by amitchahar_chahar on April 20, 2012 at 9:05 PM

Continuous upgradation of online content with time is an essential activity, which denotes progress. Fresh content is a source of new information and facts. Thus the online community is looking forward towards something which keeps up with time and provides them real time updates. This fact was the main reason behind the Google Panda update, which broke havoc on  bad quality content presenting web pages and soon those sites went out of site. However, the aim was not to  remove those websites permanently from the search results. Therefore, their page ranks were restored as soon as they updated their content. 

Google Panda Update8): "Web pages with low grade content will be downgraded in the Google search results. However, if the affected web page gets a fresh content, its rank will be restored eventually." 

Note: Low grade content refers to outdated, spam, or irrelevant content. 

At this point, there are two questions, whose answers have been highly debated across various web platforms: 

Q1. If the facts about a site remain the same, then is it correct to rephrase the content for the sake of Google    

Q2. Should Google pay for the financial losses, incurred by the small players due to this update? 

Categories: Online Content